Welcome to the Wisconsin Rapids area, located along the beautiful Wisconsin River in the heart of cranberry country! Harvest season is the most picturesque time for cranberries and it occurs late September through late October. During harvest, you can safely experience all the fall colors over a sea of red berries by taking a drive down the Cranberry Highway. Wisconsin Rapids has a variety of lodging and dining options and fun things to see and do! Our convenient central Wisconsin location makes the Wisconsin Rapids area an ideal destination.