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The Incentive Research Foundation recently announced the release of “Maximizing CVB/DMO Value for Incentive Travel Programs,” a new study examining how CVBs and DMOs support incentive travel programs.

Research reveals attendees place equal value on learning from exhibitors, peers and the expo floor, challenging the traditional event design model.

While most organizations expect budgets (57%), event volume (56%) and event size (70%) to remain stable, more than a third (36%) now identify demonstrating return on investment as a key internal influence shaping meetings and events programs.