Brad Lyles has been named director of sales and marketing for Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark in Lake Geneva, Wis. Lyles is responsible for overseeing all communications, marketing and group sales initiatives to continue to attract leisure, business and group travelers to both properties. He most recently was corporate director of sales for Marcus Hotels & Resorts and prior to that was assistant director of sales at Grand Geneva Resort & Spa.