At its core, the live event industry is all about engagement. No other medium provides the immersive environment for these brand and customer interactions to flourish. And to help better connect and encourage these interactions, Freeman®, a live and brand experience company, recently announced a new suite of engagement solutions.

Freeman’s engagement solutions include a variety of tools to help brands drive attendee interactions at their events and exhibits. The suite includes the following technology offerings:

  • Explore by Freeman™, which is a set of packaged experiential solutions that help brands showcase their products and tell their stories in multisensory, eye-catching ways.
  • Fluent by Freeman™, which is an artificial intelligence-powered virtual assistant that helps organizers answer attendee questions immediately and across multiple mediums, including voice, text, web and social platforms. With Fluent, organizers can leverage an intuitive content management system to create a chatbot solution quickly and effectively, thereby improving customer service, driving attendance and engaging attendees on site.
  • Luminate by Freeman™, which offers interactive and digital display solutions to increase engagement opportunities at events with easy-to-use navigation and visually captivating signage. Real-time features give organizers the flexibility they want and attendees the information they need, enhancing attendee and exhibitor experiences and touchpoints.

“Creating meaningful engagements with audiences has never been more important. These engagements transform audiences into brand advocates and casual attendees into customers. So, when you think about it, in today’s world, engagement isn’t optional. It’s a must,” said Danielle Puceta, senior vice president of digital at Freeman.