Breathtaking snowy landscapes, fun outdoor adventures, starry skies, and places to shop, eat and stay local — all in Pure Michigan.

Whether you are a cityscape adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, from scenic routes on the open road to rugged trails, from the snow-covered to the well-traveled, all roads lead here.

There are endless opportunities for recreation, from hiking and boating to skiing and snowmobiling. In fact, the West Michigan Sports Commission says youth and amateur sports tourism generated $90.8 million in estimated economic impact in 2024 through 112 events. It also experienced a record year for the Meijer Sports Complex in Rockford.

Its $13 million expansion broke ground in October 2024, and additions will include a championship softball field, two flexible-use diamond fields and 20 pickleball courts. Known for iconic music and automotive heritage, the Motor City is a hub for diverse cuisine, endless entertainment, unique culture and accessible experiences. Detroit boasts state-of-the-art conference facilities, avant-garde event venues and an exciting nightlife scene that attendees love.

Not far from Detroit, you’ll also find Saint John’s Resort in Plymouth, which recently completed a $50 million renovation of its 188 guest rooms and 34,000 square feet of event space on the 200-acre property. From its smallest space, at almost 300 square feet, to its largest, at nearly 7,000 square feet, a variety of room layouts ensures the perfect ambiance for your group.

After the event, experience the Wine Grotto, espousing its mission to help guests navigate the world of wine one sip at a time. Anticipate small plates with big flavor alongside imaginative desserts that are designed to amplify the perfect pour.

For another more serene setting, Mackinac Island’s historic Inn at Stonecliffe has always been ideal for meetings and events exuding confidence and taste. But after a recent two-year renovation and expansion, the venue is even more impressive with a few unique on-site lodging options on the intimate property: in the Mansion, with 16 updated rooms on the Great Lakes estate; in the Summer House, with 32 fully refreshed room accommodations; or in the Private Cottages, each with three spacious bedrooms, two and half bathrooms, a living room and a kitchen.

At its brand-new 3,000-square-foot Sunset Pavilion, modern amenities complement service delivered with a personal touch, so you can take your engagement from simple business to a high-performance event.

With its balance of adventure, relaxation and world-class event spaces, Michigan is an unbeatable destination for your next meeting or event. From vibrant cityscapes to tranquil lakeside retreats, there’s something for everyone in Pure Michigan.

A Few Places to Check Out

  1. Grand River Brewery, Jackson
    When the original owner of Grand River Brewery pioneered this combination brewery, winery and distillery, it became the very first brewery to also be a distillery. The large venue serves classic bar food in an industrial environment, with private events available for groups. There are additional locations throughout Michigan in Marshall, Clawson and Brighton, all with the same great reputation for good eats, drinks and socializing.
    grandriverbrewery.com
  2. Grand Traverse Resort and Spa, Acme
    With an award-winning meeting staff, and indoor and outdoor spaces to enjoy, Grand Traverse Resort and Spa, home to three championship golf courses and six on-site restaurants and bars, isn’t like other hotel event venues. Guests can work on their short game, relax in a spa or meet in a ballroom with space for 2,500 at this conference center. From a foursome to large corporate outings, the resort can additionally accommodate golf groups of all sizes.
    grandtraverseresort.com

For more ideas, go to michigan.org.