From cocktail secrets to mustard mysteries, State Street sights to sassy cows, the Greater Madison Convention & Visitors Bureau (GMCVB) has been hard at work addressing the need for tourism offerings that go beyond typical sightseeing. Now, the GMCVB invites visitors to fully immerse themselves in hands-on adventure with Essential Madison Experiences, a collection of brand new, only-in-Madison experiences.

Developed in partnership with the GMCVB, nine Dane County businesses created one or more authentic experiences to take meeting and convention groups behind-the-scenes of favorite attractions and showcase the best that the greater Madison area has to offer.

Essential Madison Experiences include:
  • Bitters Boot Camp – Avenue Club & Bubble Up Bar
  • Build a Wisconsin Cheese Board – The Madison Concourse Hotel & Governor’s Club
  • Paint Madison with Wheelhouse Studios, Paddle to the Point, Winter Walk with Wisconsin Union (three separate experiences) – Wisconsin Union
  • Mustard Bites: A Tasteful Adventure – National Mustard Museum
  • Distillery Tour – Death’s Door Distillery
  • Stroll Down State – Capital City Food Tours
  • Garden to Glass: Totally Tropical – Olbrich Botanical Gardens
Launching Spring 2019:
  • Meet the Sassy Cows – Sassy Cow Creamery
  • Gardens to Glass: Iconic Olbrich Botanical Gardens – Olbrich Botanical Gardens
  • A Betty Lou View of Madison – Betty Lou Cruises

visitmadison.com/essential-madison-experiences/