Delivering a personalized, high-touch experience at scale is challenging. But for many event leaders, it’s a challenge worth taking on. According to Bizzabo’s 2026 State of Event Benchmarks, 40% of event leaders cite content personalization as the most impactful lever to improve experience design.
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The moment attendees arrive at a large event, the pressure is on. Their calendar is packed. The venue is unfamiliar. Questions pile up quickly: Where do I go next? Which session actually matters to me? Whom should I be meeting?
For event organizers, this moment is just as intense. Support desks get flooded with repeat questions. Staff scramble to keep information accurate as details change.
Delivering a personalized, high-touch experience at scale is challenging. But for many event leaders, it’s a challenge worth taking on. According to Bizzabo’s 2026 State of Event Benchmarks, 40% of event leaders cite content personalization as the most impactful lever to improve experience design.
Bizzabo says it is helping organizers address this need with Bizzy, a new AI attendee copilot that gives every attendee instant, personalized answers directly in the Bizzabo mobile event app.
Bizzy acts as an always-on concierge throughout the event experience. Available 24/7 within Bizzabo’s mobile event app, it answers attendee questions in real time, helps navigate agendas and venues, surfaces sessions and speakers, and identifies people to network with.
Instead of searching through schedules, scanning frequently asked question lists (FAQs) or tracking down staff, attendees can simply ask Bizzy, according to the company.
“Attendees are more selective about where they spend their time. When they commit, they expect relevance, personalization and clear outcomes,” says Alon Alroy, co-founder and CMO of Bizzabo. “Bizzy helps meet those expectations by delivering timely, personalized guidance
throughout the event experience.”
Bizzy helps attendees feel confident navigating the event, so they’re more likely to attend the right sessions, connect with the right people and walk away feeling their time was well spent.
For organizers, Bizzy provides a way to support attendees at scale without adding staff. It automatically handles high volumes of routine questions, easing pressure on support desks and reducing time spent responding to repeat inquiries, the company says.
Bizzy comes pre-populated with event data from Bizzabo’s event management platform, including sessions, speakers, registrants and meetings. Organizers can further enrich Bizzy’s knowledge by uploading FAQs and other resources, so even nuanced details are covered. When changes happen, organizers update information once in Bizzabo and those updates push to the app. Attendees get consistent, up-to-date answers, and organizers avoid the confusion that comes from information being scattered across teams and channels.
Bizzy represents a new approach to attendee support: one that combines personalization,
automation and consistency, without adding operational complexity. It gives organizers a
practical way to scale concierge-level experiences while maintaining control over information,
workflows and the overall event experience.
Bizzy, the AI attendee Copilot, is available as a premium capability within the company’s Event Experience OS.