Destination Lake Geneva

While Lake Geneva, a Midwestern city of 8,000, will likely remain a storied vacation spot for years to come, it’s also a prime place to hold a meeting or convention.

Lake Geneva, Wisconsin

Leaving a Legacy

Paul Upchurch, president and CEO of VISIT Milwaukee, reflects on his time with Visit Milwaukee, the future of brew city and his next steps.

Think Outside The Box

As competition for attendees heats up, JoEllen Graber, incoming president of the Meeting Professionals International (MPI) Wisconsin chapter, offers some advice on making your event stand out.