What Will It Take to Green Up Business Travel?
Much of the global business travel industry has already made green business travel a priority, but there's still more to be done.
More than ever, the environment is top of mind. In fact, most global meetings and business travel industry stakeholders already agree that sustainable travel needs to be a priority. But the industry and external stakeholders, such as policymakers, also recognize more needs to be done, according to a recently released study, entitled “The State of Sustainability in the Global Business Travel Sector,” from the Global Business Travel Association (GBTA) and Grayling, a public affairs and communications consultancy.
The report reveals barriers to achieving more sustainable business travel include higher costs, limited data and a lack of access to transparent information. On the flip side, a change in industry culture, easier tracking of data and harmonized standards are seen as key enablers. According to the GBTA, partnerships will be critical for sustainability, as the issues over financial burden-sharing and data availability are best addressed through collaboration.
The 21-page GBTA benchmarking study provides in-depth data and commentary from both global business travel buyers and travel suppliers, as well as external policymakers, think tanks and non-governmental organizations, to reveal top priorities and opportunities as the business travel industry accelerates its journey toward a more sustainable future.
Key takeaways from the study include:
“There’s no longer the debate whether we should engage in sustainable actions for business travel, but how we turn ambition into action. Investing in sustainable solutions must be part of our gameplan today to make sure we can still connect people and travel for business tomorrow. This is only possible if our industry joins forces — across our full value chain and with external stakeholders (including governments) — to adopt ambitious targets, drive green investments and accelerate the uptake of clean technologies,” said Delphine Millot, senior vice president of sustainability, who joined the GBTA in January to head up the association’s Sustainability Program.
“Business travel brings people together and fosters economic growth. However, the industry must ensure people can effectively connect in person and conduct business globally, while doing what is right for society and the planet,” said Suzanne Neufang, CEO, GBTA. “To do so, the industry needs information, tools and partnerships to leverage current momentum and execute even more actionable outcomes.”
Visit gbta.org/sustainability for more information.
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