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Daniel Schacter, author of “The Seven Sins of Memory: How the Mind Forgets and Remembers,” believes our memory system, for all its foibles, is highly adaptive.

Digital and hybrid events can collect a vast sea of data. If not careful, planners can quickly find themselves awash in information without a measurable way to use it.

If you are a planner who is organizing your first major event, avoid the following often-overlooked mistakes so you can take your guests’ experience to the next level.

Without solid planning and realistic budgets, planners may struggle to control costs while trying to meet event goals. Here are five tips to help you keep costs in check.