The Milwaukee Bucks have achieved a first with their new arena: Fiserv Forum will be the world’s first bird-friendly sports and entertainment venue, upon completion of the Bucks’ application for LEED Silver® certification.

This is a significant victory for bird conservation because up to 1 billion birds die annually after colliding with glass in the United States. Scientists estimate that this staggering total likely accounts for 5 to 10 percent of the birds in the United States and contributes to ongoing declines in bird populations across North America.

The 17,500-seat Fiserv Forum is located in the heart of Milwaukee, which is a Bird City Wisconsin community. The arena was designed to achieve the U.S. Green Building Council’s Leadership in Energy and Environmental Design program (LEED) Bird Collision Deterrence credit (SSpc55), which was created in partnership with ABC. Credit SSpc55 has already been approved on the pending LEED application for Fiserv Forum.

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