Marriott has announced its new loyalty brand, Marriott Bonvoy, replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Marriott Bonvoy launched earlier this month.

“Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions,” said Stephanie Linnartz, global chief commercial officer, Marriott International.

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