Your Best Bets for Virtual Meetings
We spoke to a few experts to get their insight on how to best approach the shift to virtual and offer some tools for consideration.
By Amanda N. Wegner
The pandemic has changed the face of business in innumerable ways, and that includes how we hold meetings and events.
“We’ve had to redesign the way we think about, design and produce meetings,” says Joe Faulder, director of creative and strategy at Projection, a privately held national audiovisual company. “In virtual events, people consume content in an entirely different way. Whether it’s on a phone, tablet, laptop or TV, they are logging on from their homes while their attention is pulled in multiple directions.” He adds that much of his company’s strategic work is helping clients understand that there’s still value in what they deliver, even if it’s at home and participants are distracted.
To help smooth out the transition to digital instead of live, we spoke to a few experts to get their insight on how to best approach this shift and offer some tools for consideration.
So what platform is best? The answer is that it depends.
“This is one question we get all the time in this new world of virtual meetings and is the hardest to answer,” says Faulder. “The reason: It’s really hard to find one platform that meets all the needs for a typical large association meeting; each comes with its own pros and cons.”
Rich Schmig, president of Plum Media, agrees. (Plum Media is a full-service production company creating a wide variety of videos and live events.)
“The choice of platform is driven by client needs. We ask questions like: How many presenters will there be? Are they presenting one after the other or having a conversation? What other visuals are involved, [like] pre-recorded videos, PowerPoint slides, etc.?” explains Schmig.
While the platform you choose should be based on all the factors (and more) listed above, here are some suggestions to get you started.
Swapcard offers the ability to view content while in live video chats with other video attendees, so you can experience content in a group. But there’s a caveat. It currently only supports this functionality with two video chat attendees at once, however, the company says it will be releasing an update to accommodate larger groups.
As your company or association looks to expand or innovate on its virtual meetings and events, our professionals offer some suggestions for maximizing the experience:
When looking for a virtual meeting platform, Pitterle offers a list of features and requirements to consider:
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